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FOCUS GROUP VIDEO  

My Magazine Sketches

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Title Block Analysis

This title block is very contrasting as we see; white on a black background. These letters are bold and stand out, almost as if they were about to jump out of the magazine as well as this,  they also look like glass shattering. Kerrang's target audience is mostly made up of those who are passionate about their heavy metal, hence the contents of the magazine and this title gives it away. The way that all the letters have the effect that they are shattering, in capitals and the exclamation mark is positioned at the end of the word, connotes some sort of aggression or almost as feisty-ness which make it a large part of the magazine’s identity. This title block is n excellent way to spot the magazine’s identity from all the genres.

The title block on this magazine ‘Billboard’ tells us that the target audience is a sort of young age. This is due to the font being Sans serif as this is seen to be a modern text, and also even though the font colour is black they use an element of fun to attract their target audience by filling in the ‘b’, ‘o’, ‘a’ and the ‘d’ with the colours red, yellow and blue – these are all primary colours. It also looks simple but is also effective and makes it easy to remember as well as attracting somebodies eye and making it well known. 

Designing Magazine titles

Focus group questions

Focus group questions

1. what do you guys think I should name my music magazine?

2. specificity, what will the genre be for this magazine?

3. what will the house style be? and why?

4. who will this magazine appeal most to (class and status wise)?

5. what type of contents do you look out when you buy a magazine?

6. how can we make this magazine unique and different from others?

7. how can we get this magazine to be well known, just like rolling stones, NME, Kerrang etc?

8.what draws you most to a magazine when encountering it?

9.where would this magazine be placed on a shelf? and why should it be placed there?

10.how much would you pay for this magazine? 

11. what's the maximum that you'd pay for this magazine and why?

The Inbeat Reader

The Inbeat reader

Jessie, 22 is a passionate music fan as well as a weekly reader of this so called “astonishing” magazine in her point of view. When not at work constructing music videos and being the editors’ assistant, she is with friends sharing new music from which she has discovered from this updated magazine. When not with friends she is downloading all the new songs out there as well as listening to them on repeat. A surprising confess she has made that Jessie in fact has a playlist called “Inbeat” and all the music she discovers from our magazine she downloads to that specific playlist, just showing us just how much she adores this magazine!  Jessie is music maniac, she loves reading Inbeat to discover new music as well as bands. Jessie’s genre interest is indie as well as alternative rock, dubstep and of course the old favorite  R&B. Jessie loves the live music experience, opting to go for a mixture of gigs, especially huge arena shows for the likes of Kings of Leon, Kasabian, The Killers and The Weeknd. Her biggest inspiration was the band The Weeknd she says, “Their lyrics are amazing and I’m so grateful I met him from that day he really did change my life and all thanks to Inbeat magazine which featured them in “new artists” page.”

Magazine key conventions

Media key conventions from Meteoritemarta